The CIGARETTES shirt you saw in New York
If you were one of the people who looked, or asked, this is the page.
On Saturday 12 and Sunday 13 September 2026, during New York Fashion Week, James McKay is wearing a CIGARETTES shirt around New York City. People look. Some ask.
What it is
It is a heavyweight cotton unisex tee with one word across the chest. CIGARETTES. That is the whole design. There is no cigarette on it and it has nothing to do with tobacco. It is a shirt that says a word.
The drops
Which one is not on record, and it does not change much. They are the same word.
- Drop 001The original, in bone. Sold on this site. The price rises $1 with every shirt sold, so the live price is on the home page.
- Drop 002Cigarettes 2, in cherry red with a cream print. Priced at 0.1% of the live Bitcoin price. 200 numbered.
- Drop 004Cigarettes 4, in royal blue. Sold through a David Lynch inspired experience. Floor $33 plus $10 flat shipping.
Where, exactly
Around New York City. That is the only claim on this page. No show, no venue, no front row. A man, a shirt, and a city that happens to be busy that weekend.
For the record: the CFDA's preliminary schedule has New York Fashion Week running Thursday 10 to Tuesday 15 September 2026 (source). The shirt is not on it. It is simply worn during it.
What it costs
Depends which one. The original goes up a dollar with every shirt sold, so the number on the home page is the number. Cigarettes 2 tracks Bitcoin. Cigarettes 4 starts at $33. Everything is printed to order in the US and ships worldwide.
The short answer, and the long one
If you asked, this is the longer version. The original is here, on this site. Cigarettes 2 and Cigarettes 4 are at 100cigarettes.com. Nowhere else.
Buy the original See the other dropsQuestions people ask
Is this a real brand?
Not in the usual sense. 100 Cigarettes is an art project by James McKay, exactly 100 numbered drops, and this shirt is Drop 001. There is no logo because the word is the logo.
Is it about smoking?
No. It is a shirt with the word CIGARETTES on it. There is no tobacco, no smoking imagery, and nothing to inhale.
Which shirt was he wearing in New York?
Not on record. The drops you can buy are listed above, and the word is the same on every one.
How much is it?
Depends which one. Drop 001 goes up $1 with every shirt sold, so the live price is on its page. Cigarettes 2 costs 0.1% of the live Bitcoin price. Cigarettes 4 starts at $33 plus $10 flat shipping.
Where can I buy the cigarettes shirt?
The original is at theoriginalcigarettestshirt.com. Cigarettes 2 and Cigarettes 4 are at 100cigarettes.com. Nowhere else.
Was this at a Fashion Week show?
No claim either way. He wears the shirt around New York City on 12 and 13 September 2026, which falls during New York Fashion Week. Where exactly he stands is not the point.
Does it ship to New York?
Yes. Everything is printed to order in the US and ships worldwide, which includes all five boroughs.
What is 100 Cigarettes?
An art project by James McKay. Exactly 100 numbered drops, each with its own rule, and then it is over. The original CIGARETTES shirt is Drop 001. Cigarettes 2 and Cigarettes 4 are live now.